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Beauty, incomplete confidence.
The UK’s pioneering modest beauty salon. Expert treatments, private rooms, and a calm that stays with you.
Modest Beauty isn’t a niche.It’s a movement.
For too long, women who value privacy, faith and modesty have been treated as an afterthought by the mainstream beauty industry. We exist to change that.
Ladies-Only
Hijab-Friendly
Privacy First
Culturally Fluent
The Avera difference
Private & Discreet
Individual treatment rooms ensuring your complete comfort and privacy throughout every visit.
Warm Welcome
A calm, spa-like atmosphere where you can truly relax and escape the everyday.
Expert Touch
Skilled therapists with years of experience delivering precise, gentle treatments.
Recognised Excellence
Fresha Highly Recommended 2025 and 2026, with 300+ five-star reviews from our clients.
Treatments tailored to you
Each treatment is delivered with care, precision, and attention to your individual needs.
Time for You
Not sure what you need? Answer 5 quick questions and we'll build your perfect treatment package based on your time, budget, and goals.
Takes less than 1 minute
300+ five-star reviews
A sanctuary for self-care
At Avera Beauty, we believe every woman deserves a space where she feels completely at ease. Our salon is designed to be your personal retreat from the everyday.
From the moment you step through our doors, you'll experience the difference — attentive care, expert treatments, and an atmosphere of calm that lets you truly unwind.
Testimonials
Loved by Our Clients
Real experiences from women who trust us with their self-care.
"Straight into the appointment, no waiting around. The salon is spotlessly clean and the atmosphere is friendly and warm. My eyebrows look amazing and I'll definitely be back. Thank you :)"
"I have visited many times now for multiple treatments and would highly recommend Avera Beauty. High quality treatments and the staff go above and beyond with such a professional and friendly service. They make the experience! I bring my daughter who would now not go anywhere else as she feels so comfortable, which is hard to find. Highly recommend checking out the personalised press on nails too. They were something I had not heard of before and are of such a high standard, so creative."
"Amazing service the facial has really cleared up my skin, the pedicure was amazing and the hygiene standards were 10/10. Thank you again!"
These are genuine reviews from our valued clients
Recognition
Highly Recommended by Fresha
Recognised in 2025 and 2026 as a Highly Recommended salon on Fresha, based on 300+ five-star reviews from our clients across Southend.
Highly Recommended 2025
Highly Recommended 2026
Our Space
Step Inside Avera
A tranquil environment designed for your comfort and relaxation.
What’s your Glow Score?
Upload a selfie and our AI reads your skin the way a therapist would, your personal score, routine and treatment plan in thirty seconds. Free, private, and your photo is never stored.
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Visit Our Salon
Conveniently located in the heart of Southend-on-Sea.
Address
8 West StreetSouthend-on-Sea
SS2 6HJ
Opening Hours
Ready for yourmoment of calm?
Your appointment, your privacy, your time. Book in seconds and let us take care of the rest.
8 West Street, Southend-on-Sea · Open Monday to Saturday