Privacy Policy

Last updated: 22/06/2026

Information We Collect

At Avera Beauty, we collect information you provide directly to us, such as when you book an appointment, contact us, or use our services.

This may include:

  • Name and contact information
  • Appointment preferences and treatment history
  • Payment information (processed securely through our booking system)
  • Communication preferences
How We Use Your Information

We use the information we collect to:

  • Provide and improve our beauty treatments and services
  • Process appointments and payments
  • Communicate with you about your appointments
  • Send you promotional materials (with your consent)
  • Comply with legal obligations
Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy.

We may share information with:

  • Service providers who assist in our operations (such as booking systems)
  • Legal authorities when required by law
AI Skin Analysis (Glow Score)

Our free online skin analysis lets you upload a photo of your face to receive a personalised cosmetic skin report. Here is exactly how your data is handled:

  • Your photo is never stored. It is processed transiently in memory for the few seconds the analysis takes and is not saved to our servers, logged, or shared. Location data (EXIF) is removed in your browser before the photo is sent.
  • The analysis is performed by Anthropic's Claude AI service acting as our data processor. The photo is sent securely for the single purpose of generating your report and is not used to train AI models.
  • The optional shareable score card is created entirely on your own device. Nothing you share is uploaded by us.
  • If you choose to unlock your full report, we collect your name (optional) and email address with your consent, and store it together with your analysis results (such as skin type and score) in our own secure database. We use this to send you your report, to tailor our recommendations, and to send occasional beauty updates. You can unsubscribe or ask us to delete your data at any time by contacting us.
  • The analysis is cosmetic guidance only and is not a medical or dermatological assessment.
Data Security

We implement appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data
  • Object to processing of your personal data
  • Request restriction of processing
  • Data portability
Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Avera Beauty
8 West Street, Southend-on-Sea, SS2 6HJ
Email: info@averabeauty.co.uk
Phone: 01702 316427